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SilverDoor Privacy Policy
SilverDoor Limited ("we", "us", "our") have developed this Privacy Policy in order to demonstrate our firm commitment to ensuring the privacy of your data. We are committed to safeguarding the privacy of your data whilst providing a personalised and valuable service.
This Privacy Policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.
If you have any questions or requests concerning your personal data or any queries with regards to our data protection practices, please contact our Data Protection Manager, Laura Chambers, at privacy@silverdoor.co.uk
  1. 1About Us
    1. 1.1For the purposes of the Data Protection Act 1998 (the "Act"), the data controller is SilverDoor Limited (company number: 03950962) whose registered office is 3 Dukes Gate, Chiswick, London, W4 5DX.
    2. 1.2We are registered as a data controller with the Information Commissioner's Office with registration number Z5228718.
  2. 2Information Collected and How it is Used
    1. 2.1We collect personal information from you so that we can provide you with our service as effectively as is possible. We may collect and process:
      1. 2.1.1information that you provide by filling in forms or posting enquiries on our website, www.silverdoor.co.uk, (our "Website");
      2. 2.1.2if you contact us, we may keep a record of that correspondence;
      3. 2.1.3details of transactions you carry out and details of any reservations made; and
      4. 2.1.4details of visits to our Website including, but not limited to, traffic data, location data, weblogs and other communication data.
    2. 2.2In addition to using your personal information in order to provide you with our service as effectively as is possible, we may also use your data for the following purposes:
      1. 2.2.1to provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes;
      2. 2.2.2to notify you about changes to our service;
      3. 2.2.3to build marketing profiles;
      4. 2.2.4to send out newsletters;
      5. 2.2.5to send out marketing material.
  3. 3Security and Data Retention
    We are committed to ensuring the security of all data that we collect from you and we are constantly reviewing our security policies to prevent third parties from accessing any data we hold. We employ a system of username and passwords on our computer system to ensure only authorised persons are permitted access to our computer systems.
  4. 4Cookies
    1. 4.1A cookie is a small amount of information which is stored on the hard drive of your computer by your web browser. The use of cookies allows us to provide you with a more personalised service when you revisit our Website. Cookies will enable us to:
      1. 4.1.1store information about your preferences, and so allow us to customise our Website according to your individual interests;
      2. 4.1.1speed up your searches;
      3. 4.1.3recognise you when you return to our Website; and
      4. 4.1.4estimate our audience size and usage pattern.
    2. 4.2
      Most web browsers accept cookies automatically but you may set up your computer to reject cookies altogether. In that case, we cannot guarantee that you will be able to use all features on our Website. If you would like instructions on how to disable cookies please visit this link. http://www.aboutcookies.org/Default.aspx?page=2
  5. 5Transfer of Data
    As we advertise serviced apartments worldwide there may be occasions where it may be necessary to transfer your data outside of the European economic area.
  6. 6Disclosure of your Information
    We will not, with the exception of certain uses set out in this Privacy Policy, disclose any personal information that we keep about you to any third party, unless required by the police, or any regulatory or government authority to provide your information and or information concerning your use of our Website.
  7. 7Changes to our Privacy Policy
    1. 7.1We may from time to time amend our Privacy Policy. If we do make any such amendments, the amended Privacy Policy will be posted on our Website and the revised policy will take effect once posted. Your continued use of our Website after the posting will signify your agreement to the new policy.
    2. 7.2If we make any substantial changes to the Privacy Policy we may notify you by email to provide you with an opportunity to opt-out of having your data held in accordance with the amended policy.
  8. 8Transmission of Data
    1. 8.1Whilst we have taken all reasonable steps to ensure that the information you provide will be kept secure from unauthorised access the internet is not a totally secure environment and we cannot guarantee that the information will be secure during transmission by you to our Website.
  9. 9Your Rights
    You have the right to ask to see the information that we hold about you and you may ask us to make any necessary changes to ensure that it is accurate and kept up to date. If you wish to do this, please contact our Data Protection Manager at privacy@silverdoor.co.uk. Any such access request may be subject to a current fee of £10 to meet our costs in providing you with details of the information we hold about you.
  10. 10Contact
    Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to our Data Protection Manager at privacy@silverdoor.co.uk.
This version issued 22nd April 2010
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